“With Nike+ Kinect, Nike will begin counting what you do in a video game toward our Nike+ Fuel pool in the cloud, syncing all Nike+ services, including the new Fuelband, into a single measurable value of activity. It’s a digital health coup—a networked database of everything you do in an era when my doctor’s office still updates patient files with a typewriter.”
via Nike Is Rebranding The Calorie, In A Deal With Xbox | Co.Design: business + innovation + design