“A TechStars Seattle grad, Benaroya said that EveryMove is trying to put “the consumer at the center of their health,” giving them power to control how their activities translate into economic rewards. Participants could earn rewards, for example, for riding a bike to work or eating healthier food at lunchtime.”
via EveryMove lands $2.6 million to create a ‘mileage rewards program’ for health - GeekWire