Curated News - Can Nike Fuel a Mobile Health Revolution? \| Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.
June 12, 2012
“Nike, as one of the most beloved consumer brands in the world, has the ability to turn the Nike+ FuelBand into part of a frontal attack on the modern healthcare establishment. Nike Fuel may just end up becoming a new mobile health platform that transforms “lifestyle tracking” into “lifestyle changing.”
