News: Tweet the heat: Twitter teams up with The Weather Channel — Online Video News

11 August 2011 12:41 PM CDT

The Weather Channel is teaming up with Twitter to bring a more social element to weather reporting.  This is a great example of crowd sourcing information for the purposes of telling a more detailed and compelling story.  The Weather Channel is setting up 220 local Twitter feeds for area specific Tweet-Weather information.  They will also curate the Twitter-sphere to bring pictures, videos, and extensive information about weather as it is happening in the field.  This has great potential when it comes to relaying information specific to severe weather.  I like how they've figured out a way to harness already existing information (there are anywhere from 200 to 500 Tweets per minute about the weather) to bring a better and bigger picture about the weather.  Bravo.